ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 15, 2025

Gen X leads global consumer spending in 2025

Article |
 Aug 15, 2025

ChatGPT’s web traffic nearly tripled in a year

Article |
 Aug 15, 2025

Streaming Upfront growth usurps primetime TV, and there’s no going back

Article |
 Aug 15, 2025

Holiday shopping is entering a Gen Z, mobile, and AI era

Article |
 Aug 15, 2025

Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage

Article |
 Aug 15, 2025

Retail promotions buoyed July sales, but inflation worries are rising

Article |
 Aug 15, 2025

How agentic AI can help banks prevent financial crime

Article |
 Aug 15, 2025

Bank marketers: Customer acquisition is just the beginning

Article |
 Aug 15, 2025

Top strategies to improve banking customer retention

Article |
 Aug 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Time Spent on Social Media Is Anticipated to Increase 8.8%, Despite Expected Plateau

Article by Rimma Kats  |  Apr 29, 2020
Download
Time Spent on Social Media Is Anticipated to Increase 8.8%, Despite Expected Plateau
Share
Topics
Social Media Users
United States

As social distancing continues, US social network users are spending more time than previously estimated with social platforms.

Social network users will spend a daily average of 1 hour, 22 minutes with social networks this year, an increase of roughly 6 minutes from our previous forecast. While higher engagement numbers may be promising for marketers, it's important to note that these heightened levels may return to normal in 2021 and 2022.

Read More:

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

 

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account