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EMARKETER

Untangling the Challenges of Dynamic Creative Optimization

Audio by eMarketer Editors  |  Nov 5, 2018
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eMarketer Podcast
Programmatic Advertising
Creative Advertising
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Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify, or Stitcher.

In the latest episode of "Behind the Numbers," analysts Nicole Perrin and Lauren Fisher discuss dynamic creative optimization. How many marketers are using DCO, and how sophisticated are their efforts?

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