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Learn More →UK In-Store Retail Media 2024
What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?
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Table of Contents
Executive Summary
In-store retail media is a growing opportunity for retailers and brands
The UK is leading the charge on in-store retail media
What retailers and brands can learn from the digitization of UK stores
Sources
Media Gallery
About This Report
UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here’s what brands and retailers worldwide can learn from the digitization of UK stores.
Table of Contents
Executive Summary
In-store retail media is a growing opportunity for retailers and brands
The UK is leading the charge on in-store retail media
What retailers and brands can learn from the digitization of UK stores
Sources
Media Gallery
UK retailers are innovation leaders for in-store retail media, thanks to their extensive digital out-of-home (DOOH) screen networks. Brands and retailers worldwide can learn from their approach.
Key Question: How are brands and retailers succeeding in the digitization of UK stores?
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Key Stat: Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.
authors
Carina Perkins
Contributors
- Bill Fisher
- Principal Analyst, UK
- Sarah Marzano
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