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EMARKETER

Turning measurement into smarter growth decisions

This sponsored video from Roundel examines how measurement can help brands identify signals in consumer behavior.

Article  |  Sep 30, 2026
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Digital Advertising
Consumer Behavior
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Shawn McGahee, Senior Director of Performance and Insights at Roundel, joins EMARKETER’s Arielle Feger to discuss how marketers can turn measurement into smarter business decisions. Hear how brands can identify meaningful signals in consumer behavior, translate insights into action, and apply those learnings to future media and growth investments.

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Roundel

 

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