Trendspotting: Keep Your Finger on the Pulse of Your Industry | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Similarweb


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If you’re a digital marketer and you’re not trendspotting yet—now may be a good time to start.

Trendspotting can help predict how the market is likely to behave in the future. By identifying and anticipating market behavior, your brand can make strategic decisions based on macro-level customer trends and cultural cues to stay ahead of the competition online.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Similarweb’s Chloe Nicholls, product marketing manager, and Walgreens Boots Alliance (WBA)’s Robbie Shepherd, insights development and capability manager. They shared how trendspotting via digital analytics can help you understand your customers better, and discover growth opportunities.

Watch this webinar and learn:

  • How to utilize trendspotting, and where it fits into your digital research strategy
  • Best practices to measure, track, and improve engagement metrics and website performance
  • Plus, UK health and beauty retailer Boots shares the customer preference trends they’re seeing right now


Chloe Nicholls is product marketing manager at Similarweb for the Digital Research Intelligence solution. She enjoys talking to customers and learning how they use data to make strategic business decisions. With 10+ years of experience in B2B marketing, Chloe is passionate about the intersection of online business, technology, and creating products that people love.

Robbie Shepherd is insights development and capability manager at Walgreens Boots Alliance (WBA). Robbie has been with WBA for eight years working in a variety of insight roles—from building data automation and modelling processes of category reviews to evolving insight capabilities in emerging channels. With a focus on digital, Robbie explores new upcoming partners, deciphering suitability and data capabilities to help the business fulfil evolving insight needs.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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