ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 25, 2025

GLP-1 drugs dominate prescription TV ad spend

Article |
 Aug 25, 2025

Better together: The power of retail partnerships

Article |
 Aug 25, 2025

Keurig Dr Pepper to buy JDE Peet’s to create a coffee giant

Article |
 Aug 25, 2025

Financial media networks offer rich data but struggle to drive purchases

Article |
 Aug 25, 2025

Banks need a human touch to attract small businesses

Article |
 Aug 25, 2025

Perplexity payment model offers publishers a cut for AI content usage

Article |
 Aug 25, 2025

Musk, Zuck, and the messy fight for OpenAI

Article |
 Aug 25, 2025

JPMorgan claims its first open banking victim: Visa

Article |
 Aug 23, 2025

Nearly half of ad-supported TV viewing is streaming

Article |
 Aug 22, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Travel digital ad spend is rebounding in the US, but not to pre-pandemic levels just yet

Article by Sara Lebow  |  Jul 26, 2021
Download
Travel digital ad spend is rebounding in the US, but not to pre-pandemic levels just yet
Share
Topics
Travel
Digital Ad Spending
Consumer Behavior
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In 2021, the US travel industry will spend $3.54 billion on digital ads, up 18.7% over last year’s pandemic-induced low of $2.99 billion. While outlays will still lag far behind 2019’s $6.09 billion, low ad spending does not necessarily mean low consumer confidence, as strong pent-up demand is reducing the industry’s need to advertise.

More like this:

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account