Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Toyota output down 26% in wake of protracted shortages—supply chain tech could help mitigate future scarcity

The news: Toyota suffered a significant decline in output for the second straight month revealing an industry-wide drop in production attributed to compounded supply chain shortages, per Bloomberg.

Why it’s worth watching: Toyota, the world’s largest carmaker in sales, reported that its global output dropped by more than 25% annually in October. 

  • Toyota Produced 627,451 vehicles in October, down from 845,107 units during the same quarter last year.
  • Toyota, which is also Japan’s leading car manufacturer, cut its production in Japan and North America by 40% and shut down factories in September. Its closures affected 27 production lines in 14 factories worldwide.
  • Toyota’s global sales also fell 20% in October to 677,564 units and its shares fell as much as 3.4% yesterday following the news.

Plunging carmaker output also affected rival Japanese carmakers. 

  • Nissan said global output in October fell 22% while sales declined 16%, and Honda’s production fell for the fifth straight month at 28%.

The bigger picture: Declines In output will continue to falter in the face of consumer demand.

  • The automotive industry continues to be plagued by COVID-19 outbreaks in Asian manufacturing hubs.
  • The protracted component and chip shortage has been projected to cost automakers up to $210 billion in lost sales.

The opportunity: Compounded supply chain woes affecting various industries is attributed to a persistent lack of data on customer demand, a problem that emerging supply chain automation startups are racing to solve.

  • The application of machine learning and advanced analytics can paint a clearer picture and enable supply chains to respond to changing demand quickly.
  • The market for supply chain tech is booming with various startups raising $15 billion in funding this year alone, per Protocol.
  • The biggest challenges for manufacturers will be assimilating real-time data on supply as well as predicting demand in a way that's quickly scalable. 

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account