Consumers are spending more time on mobile devices and increasing their utilization of apps. According to eMarketer estimates, time spent on mobile apps in the US will reach just over 3.5 hours per day this year. Yet not all advertisers today have a comprehensive in-app advertising strategy.

Thanks for watching this On-Demand eMarketer One-on-One, a new video interview series where industry leaders share how to stay competitive in the marketing and advertising worlds. Abhay Singhal, CEO of InMobi, talked with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunks a few in-app advertising myths and offers insights on what may lie ahead.

Watch to view:

• The unprecedented shifting consumer behavior and trends in these uncertain times
• Key issues facing the industry: post-IDFA (identifier for advertisers), the demise of cookies, and big tech social accountability
• In-app predictions for the months ahead: 2020 presidential election, holidays and more

FEATURED GUEST

Abhay Singhal is co-founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices. Abhay drives the company’s global business, enabling the world's leading brands to reach over 1.3 billion people in over 190 countries. Previously, he held several different executive positions within InMobi, including chief revenue officer and head of human resources. Abhay received his Bachelor’s degree from the Indian Institute of Technology, Kanpur (IIT). He is based in the San Francisco Bay Area.

HOST

Geoff Ramsey is co-founder of eMarketer and chief evangelist of Insider Intelligence. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).