Many large retailers possess a notable presence in ecommerce and are better positioned to capitalize on their existing online practices. Over the past few months, consumers have increasingly turned to Amazon and big-box chains such as Walmart, Target and Costco. Each of these companies has had its online sales surge during the pandemic.
We expect the top 10 ecommerce retailers to grow their ecommerce sales at above-average rates, collectively increasing by 21.8% this year and outpacing the growth of the overall market (18.0%).
Amazon will maintain its No. 1 position as it increases its ecommerce market share from 37.0% in 2019 to 38.0% by year-end. Walmart—on the strength of its anticipated growth rate of 44.2%—will surpass eBay for the No. 2 position with 5.8% market share, up from 4.7% last year.