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EMARKETER

Threads sharpens web tools to rival X and pull away its users

Article by Grace Harmon  |  Apr 25, 2025
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Threads sharpens web tools to rival X and pull away its users
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The news: Threads rebranded its URL from Threads.net to Threads.com and added new tools to its web app, including an option to streamline access to custom feeds.

Updates and additions:

  • Custom feeds organized on desktop in the same order they appear in on the mobile app.

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