Executive Summary

The point-of-sale (POS) financing space has become crowded with digital-first upstarts that each count thousands of popular retail partners, giving them access to millions of shoppers. In response, legacy banks, issuers, and store card providers have stepped up their offerings to mitigate the threat of being undercut by POS financing services.

Three Key Questions This Report Will Answer:

• What strategies can legacy players use to position their POS financing services to gain widespread adoption?
• What are the benefits of implementing POS financing to merchants?
• How big is the market opportunity for providers based on consumer debt types?

WHAT’S IN THIS REPORT? In this report, Insider Intelligence explores the drivers of the POS financing trend in the US, as well as the different approaches that providers are taking to scale their respective offerings. We outline key fintech players’ offerings and delve into how legacy players have responded with their own alternative financing products thus far. Finally, we identify strategies new entrants can take to compete in this fast-growing space.