Executive Summary

The coronavirus pandemic has rapidly accelerated the development of the already promising online grocery market, helping top providers reach user bases and sales totals that otherwise would have taken several years to attain.

Three Key Questions This Report Will Answer:

• Why has the coronavirus pandemic accelerated development of the online grocery industry?
• How might the online grocery industry develop in the wake of the pandemic?
• How do top online grocery players stack up?

WHAT’S IN THIS REPORT? In this report, Business Insider Intelligence first looks back at how online grocery adoption was progressing prior to the coronavirus pandemic to understand the state of the industry before the pandemic made it vital to many consumers. Next, we examine why the pandemic is popularizing online grocery services and the impact it's already having on adoption. We then forecast how online grocery's penetration will grow in the coming quarters and years due to the pandemic and consider the factors that will determine the industry's staying power. Finally, we analyze top online grocery players' ability to meet surging demand during the pandemic and how that positions them to build customer bases that can last well beyond the pandemic.