Executive Summary

Supporting millennials through their unique financial milestones can allow banks to form lifetime relationships with these consumers early on but disparate financial needs of consumers at different stages of this age group can make it challenging for banks to take full advantage of the opportunity presented by serving them.

Three Key Questions This Report Will Answer:

• How do financial needs vary between three different sub-generations of millennials?
• How do millennials approach money management?
• How can banks acquire millennial customers by encouraging saving?

WHAT’S IN THIS REPORT? In this report, Insider Intelligence identifies strategies for bank and financial services providers to reach millennials. We identify the three millennial sub-generations, the unique financial need and challenges of each, and the ways providers can tap into them. We offer recommendations for acquiring millennial customers, encouraging them to save more, and deepening the customer relationship to become a trusted advisor. The report also explores strategies banks should consider to tailor their offerings to millennials needs in order to improve their financial health via savings tools, and in turn, cement their loyalty as customers.