Executive Summary

The coronavirus pandemic is strengthening e-commerce in India, Indonesia, Mexico, and Nigeria, which already had factors like sizable populations, fast e-commerce growth rates, and a large number of digital buyers working in their favor — but the growth of online shopping also faces distinct obstacles in each country.

Three Key Questions This Report Will Answer:

• How is the pandemic accelerating the development of e-commerce in key emerging markets?
• Who are the top e-commerce players in each emerging market?
• What opportunities and challenges are there for e-commerce’s development in the markets?

WHAT’S IN THIS REPORT? In this report, Insider Intelligence examines the effects of the coronavirus pandemic on the development of the e-commerce markets in India, Indonesia, Mexico, and Nigeria. We lay out the major e-commerce players in each country, including both domestic firms and companies based around the world, to examine the level of competition in the four markets. Finally, we will analyze the opportunities and challenges etailers face in each market, considering both changes caused by the pandemic and factors that are unrelated to the crisis.