Executive Summary

Banking-as-a-Service (BaaS) is getting hot in the US and UK as a growing number of providers start offering the service, but in order to enjoy the revenue, data, and innovation opportunities of the business model, BaaS providers need to stand out along the metrics by which prospective clients judge them.

Three Key Questions This Report Will Answer:

• What is the current size of the BaaS market and what does the opportunities it offers?
• Who are the most important BaaS players and what are their strategies for success?
• What does the future of BaaS look like and how do banks win at it?

WHAT'S IN THIS REPORT? In this report, Business Insider Intelligence looks at five major BaaS providers, ranging from fintechs to 20-year-old legacy providers. We selected firms that we think represent a good cross-section of approaches to offering BaaS, and which have excelled along axes like breadth and depth of services, reputation, and speed to market. The providers we selected were founded specifically in the US and UK.

The report gives an account of the most important aspects of these providers — including their histories, vital details, and the BaaS services they offer — and analyzes some key considerations that yield competitive advantages or disadvantages for these providers and enable prospective clients to choose between them. We then briefly examine a noncomprehensive list of other providers that merit mentioning.