A downside of ecommerce is the inability to see and feel items prior to purchase, making product details—images, videos, reviews and descriptions—all the more important. The product detail page (PDP) informs the purchase decision, and builds consumer confidence and brand affinity.
In this on-demand Tech Talk Tuesday webinar, Salsify’s Andrew Waber, manager of data insights and media relations, shares data insights and a detailed strategy to help you build a PDP that outranks competitors and earns buyers’ trust.
Key elements include:
Click here to download a PDF of the presentation.
Andrew Waber is the manager of data insights and media relations at product experience management (PXM) platform provider Salsify. In his current role, Andrew manages the analysis, editorial direction, and strategy for Salsify's public facing reporting on the online retail marketplace.
Ezra Palmer is executive producer of multimedia at eMarketer. He moderates eMarketer Live's Tech Talk Tuesdays and Analyst webinar programs, and is a frequent guest on eMarketer's Behind the Numbers podcast series.