The news:What shouldn’t get lost in the shuffle during Spotify’s earnings report this week was that the streaming giant has paid out over $100 million to podcasters and publishers worldwide since January.
The payouts are fueled by the newly launched Partner Program, which incentivizes creators to upload video podcasts and boost engagement. This week Spotify expanded its Partner Program to nine new markets including France, Germany, the Netherlands, and New Zealand.
The expansion builds on strong momentum: Creator payouts grew over 300% year over year in January, with hundreds of podcast creators now earning over $10,000 monthly, and top earners reaching six-figure monthly revenues.
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