Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Spotify paid $100 million to podcasters as video push gains steam

The news: What shouldn’t get lost in the shuffle during Spotify’s earnings report this week was that the streaming giant has paid out over $100 million to podcasters and publishers worldwide since January.

  • The payouts are fueled by the newly launched Partner Program, which incentivizes creators to upload video podcasts and boost engagement. This week Spotify expanded its Partner Program to nine new markets including France, Germany, the Netherlands, and New Zealand.
  • The expansion builds on strong momentum: Creator payouts grew over 300% year over year in January, with hundreds of podcast creators now earning over $10,000 monthly, and top earners reaching six-figure monthly revenues.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account