Pay TV has long dominated the sports landscape in Mexico, partly because the incumbent networks have offered free streaming to their cable and satellite subscribers. Despite this, streaming providers are starting to make inroads, buoyed by strong consumer interest in accessing sports content on all screens.
WHAT’S IN THIS REPORT? This report surveys the sports streaming industries in Mexico. We catalog streaming services, analyze market trends and data, and provide takeaways for marketers.
KEY STAT: Research from a July 2018 Interactive Advertising Bureau México (IAB México) report conducted by Kantar Millward Brown found that 64% of internet users ages 13 to 70 watched sports or sporting events online during Q2 2018. This is 13 percentage points higher from when this same study was conducted in December 2015.
This is part of a collection of 11 reports. To access all the reports, read the global overview "Sports OTT Landscape 2019."