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EMARKETER

Southeast Asia Digital Users Forecast 2023

Indonesia, the Philippines, and Thailand Lead Growth

Report by Man-Chung Cheung  |  Mar 30, 2023
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Table of Contents
Executive Summary
Southeast Asia will gain internet users at a faster pace than most other regions.
In Southeast Asia, digital activities center around smartphones.
Southeast Asia’s digital gap continues to narrow.
Sources
Media Gallery
About This Report
In 2023, Southeast Asia will remain a growth leader in digital users. Paradoxically, while its smartphone adoption will soon approach 90% among internet users, only slightly more than 60% of the population will be internet users this year.
Topics
Internet Users
Mobile Users
Smartphone Users
Southeast Asia
Table of Contents
Executive Summary
Southeast Asia will gain internet users at a faster pace than most other regions.
In Southeast Asia, digital activities center around smartphones.
Southeast Asia’s digital gap continues to narrow.
Sources
Media Gallery

Executive Summary

Southeast Asia is one of the world’s fastest-growing regions in digital device adoption. Its internet usage is highly focused on mobile devices. Nearly 90% of its internet users will also use smartphones in 2023, but over a third of the population will remain offline by the end of this year.

Key Question: How does Southeast Asia stack up against other regions in digital adoption?

Smartphone User Penetration Worldwide, by Region, 2023 (% of internet users)
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KEY STAT: In 2023, 88.9% of internet users in Southeast Asia will also be smartphone users—a higher rate than those in more economically advanced regions like North America and Western Europe.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Southeast Asia will gain internet users at a faster pace than most other regions.
  1. In Southeast Asia, digital activities center around smartphones.
  2. Southeast Asia’s digital gap continues to narrow.
  1. Sources
  2. Media Gallery

Charts in This Report

Smartphone User Penetration Worldwide, by Region, 2023 (% of internet users)Internet User Penetration Worldwide, by Region, 2023 (% of population)
Smartphone User Penetration in Southeast Asia, by Country, 2023-2027 (% of internet users)Smartphone Users in Southeast Asia, by Country, 2023 (millions and % change)

authors

Man-Chung Cheung

Contributors

Paul Briggs
Principal Analyst
Ruoyan Zeng
Associate Forecasting Analyst
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