The news: Snapchat acquired social calendar app Saturn and about 30 of its employees. For now, Saturn will stay an independent entity, but integration is likely down the road, per Engadget.
- Saturn, which is geared toward students, lets users create and share class schedules and meeting, practice, and game times.
- Users can also see what classes their friends are in at a glance.
Four out of 5 US schools already support the Saturn platform.
What’s in it for Snap: The deal deepens Snapchat’s toolbox for its target audience—Gen Z. Snapchat has more than 900 million monthly active users, made up mostly of the millennial and Gen Z “Snapchat Generation.”