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Shein, Temu delivery providers face scrutiny into labor practices

The news: Last-mile delivery providers for Shein and Temu are under fire for allegedly underpaying workers, among other labor disputes, according to The Information.

The allegations: One such company, Alibaba-backed UniUni, is facing several lawsuits over its pay practices.

  • UniUni is accused of paying drivers less than minimum wage without offering overtime, despite assigning routes that could take 16 hours or more to complete.
  • Other lawsuits allege that the company offered drivers a daily lump sum that amounted to $2 or less per package delivered.
  • The company is also accused of failing to compensate eligible workers for meal breaks and overtime and misclassifying workers as independent contractors.

The problem: The explosion of packages from Shein, Temu, and other Chinese ecommerce platforms has created a “race to the bottom” among delivery companies as they try to win lucrative contracts while keeping costs low.

Both Temu and Shein ship over 1 million packages per day, giving them more power to negotiate lower rates.

At the same time, companies like UniUni, PiggyShip, and SpeedX are able to charge 50% or less per package than national carriers.

  • That’s because they rely on workers who have their own vehicles and because they pay fixed rates per package rather than an hourly wage.
  • Those practices make them hugely favorable to companies like Shein looking to keep costs as low as possible.

Our take: Cheap delivery is one of the many ways Shein, Temu, AliExpress, and other Chinese ecommerce players are able to offer shoppers ultra-low prices. But the growing tide of lawsuits against these companies’ delivery providers could soon eliminate that advantage.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

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