Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Several US banks are allegedly considering offloading their X loans

The news: Multiple Wall Street banks allegedly plan to sell up to $3 billion of debt tied to Elon Musk’s 2022 acquisition of X (formerly Twitter), per Reuters.

Morgan Stanley, Barclays, and Bank of America—three major lenders with X deals—have not yet responded to Reuters for comment.

The details: Though Elon Musk has denied reports of X’s financial instability, one of the platform’s major sources of revenue hasn’t bounced back under its new leadership. X has faced continued advertiser pullbacks stemming from Musk’s controversial changes to the platform, such as reducing content moderation.

And it hasn’t rebounded since losing over 115,000 users after the US presidential election, further alarming its lenders.

What this means for banks: It’s common for banks to offload long-term loans to free up capital. However, this potentially souring deal has emerged as a major risk, tying up capital for multiple big banks. According to The Wall Street Journal, banks expect to sell their X loans for between 90 and 95 cents on the dollar—which is the “worst buyout deal for banks since the 2008 recession,” according to Business Insider, but could still help mitigate potential losses.

Our take: This lending experience underscores the risks of relying heavily on a borrower’s reputation or personal wealth rather than the financial viability of the project itself. Additionally, the outcome of this sale could serve as a cautionary tale for banks evaluating loans in high-profile acquisitions, particularly deals headed by Elon Musk. 

Though, Musk’s leadership position in President Trump’s administration could tempt banks to consider future opportunities to build or strengthen their relationship with the billionaire.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account