Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.

The study found that Facebook was the most common platform used for social commerce purchases—with 18.3% of US adults saying they’ve bought something that way—followed by Instagram (11.1%).

However, 70.4% of respondents, the largest share, said they’ve never made a purchase via a social media platform, indicating there’s a lot of opportunity on the table for social platforms to drive up social commerce adoption.

Read More:

• The Social Commerce Wars Heat Up
• How Marketers Are Using Social Listening Right Now
• In China, Social Commerce Makes Up 11.6% of Retail Ecommerce Sales

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