Key stat: Roblox drew 61.4 million US unique visitors in July 2026, nearly eight times as many as Minecraft (8.0 million), according to a July survey from Comscore.

Beyond the chart:

• Roblox's lead has been building for years. Its monthly teen gamer audience nearly doubled from 26% to 51% over four years, according to GWI, while Fortnite's rose just 10 percentage points.
• It isn't just kids showing up, either. In fact, 30.3 million US adults visited Roblox.com in a single month this year, spending about 14.6 hours apiece, according to Comscore.

Use this chart: Drop this chart into your gaming media plan to show where the US audience gathers. Use it to make the case for shifting test budget into Roblox brand experiences, and show it to clients who still treat in-game ads as a niche buy for kids.

Related EMARKETER reports:

• In-Game Ad Spending Benchmarks: Q2 2026 (EMARKETER subscription required)
• Gen Alpha's Social Media Usage 2026 (EMARKETER subscription required)