The strategy: As part of their decision-making process, young consumers regularly check reviews for companies and products such as mobile banking apps. That means any place that carries banking product and service reviews could be a valuable platform for engagement and relationship-building—especially with Gen Zers and millennials.

Dive deeper: When ATM Marketplace interviewed First National Bank of Omaha’s (FNBO’s) Head of Content Marketing Regina DeMars about the banks’ social media strategy, she shared these tips:

• 49% of its customers trust online reviews as much as friends and family. That has informed the bank’s strategy to actively monitor the internet for reviews.