Find out the four pillars that will define retail media’s development. Tinuiti’s Elizabeth Marsten, senior director, strategic marketplace services, discussed retail media’s growth opportunities, current complications, and what to expect for the future.

Watch this webinar and learn how to:

• Navigate the pros and cons of retail media expansion
• Evaluate if your organization’s current structure is ready to execute a retail media strategy
• Draft retail media budget commitments and find out what you need to consider going forward

Presenter:

Elizabeth Marsten is senior director, strategic marketplace services at Tinuiti. Elizabeth has 15 years of experience in digital marketing, with roots in paid search, spending the last few years focused more on the full online retail picture, including marketplaces with enterprise brands and retailers. She is an accomplished speaker and author on the subject of ecommerce and is currently building out the enterprise experience for marketplace clients at Tinuiti.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.