Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Retail and Ecommerce Sales in Asia-Pacific 2018

International Retailers Look for Entry to India and Other Growing Markets

Download
Share
About This Report
Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.
Table of Contents

A major trend in ecommerce this year is international retailers investing across Asia-Pacific to gain access to markets. Case in point: Walmart’s May 2018 purchase of Flipkart, India’s major homegrown digital retailer. India, with its population of 1.3 billion people, represents the biggest opportunity in Asia-Pacific for retailers. This year, ecommerce will account for just 2.9% of overall retail sales, which translates to $32.70 billion. Fertile ground for growth fueled the bidding war between Amazon and Walmart for Flipkart.

Prior to the Flipkart bidding war, Amazon had already invested in or acquired at least six ecommerce platforms in India. Those investments led to Amazon capturing 30% of India’s ecommerce market, per a May 2018 Citi Research report. Acquiring Flipkart, which holds 30% of the market according to Citi Research, would have clinched dominance in India for Amazon. Walmart’s strong desire to enter India, however, led it to outbid Amazon, paying roughly $16 billion to secure Flipkart.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Behind the Numbers
  1. Read Next
  1. Media Gallery

authors

Corey McNair

Contributors

Eric Haggstrom
Forecasting Analyst
Monica Peart
Senior Director, Forecasting
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo