The news: Bank mergers involve integrating computer systems, combining workforces, and dealing with branch overlaps—often confusing and frustrating customers. By essentially abstaining from purchasing or merging with other financial institutions (FIs), Regions will avoid disruptions and lean into its stability, per Banking Dive.

The details: When FIs merge, customers often experience service disruptions and confusion about new policies, or they simply feel like a small fish in a much bigger, less personal pond. Regions’ strategy is to present itself as the stable, familiar, relationship-focused alternative.

This allows Regions to actively target and build relationships with unhappy customers and dissatisfied employees from merging banks—potentially leading to customer and talent acquisition.