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EMARKETER

Prime Day 2021 is expected to be Amazon’s biggest yet

Article by Sara Lebow  |  Jun 9, 2021
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Prime Day 2021 is expected to be Amazon’s biggest yet
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Retail Ecommerce Sales
Worldwide

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Amazon’s 48-hour Prime Day event kicks off on June 21 this year, and sales from the promotion will approach $12 billion worldwide. While growth will be slower again this year, Prime Day 2021 will still smash last year’s sales record by nearly $2 billion.

Amazon Prime Day Sales Worldwide, 2016-2021 (billions and % change)
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