Executive Summary

Primary care is being disrupted by shifting market economics, a burned-out physician workforce, and the rise of consumerization in healthcare. As investments pour into innovative primary care companies, opportunistic players are building new models of care delivery. Industry stakeholders across the ecosystem are paying attention to how these entrants are shaking up arguably the most important part of healthcare.  

3 KEY QUESTIONS THIS REPORT WILL ANSWER:

1. Why is the primary care market ripe for disruption and what are the opportunities for newer players? 
2. Who are the disruptive companies and what are they pitching that sets them apart from incumbents? 
3. How can established providers best position themselves for the future?    

WHAT’S IN THIS REPORT? We examine how the primary care business model has changed and the key elements driving that transformation. We take a deep dive into how innovative companies in the healthcare space—disruptors, as they’ve been called—are utilizing high-touch, patient-centric strategies to reimagine primary care.

KEY STAT: The conventional primary care patient is fading away. Just 58.2% of US adults are expected to have at least one in-person visit with a primary care physician in 2022—down from 62.8% in 2018. Disruptors are using new strategies to treat patients increasingly frustrated with the medical status quo.