Point-of-sale providers need more than just ‘verticalization’ to win over restaurant

The news: Twenty-seven percent of operators said that inflation is one of their top challenges for 2026, a 7 percentage point YoY rise, per Toast’s 2026 Voice of the Restaurant industry Survey.

Hiring ranked second at 22%, and increasing guest foot traffic and managing finances tied for third at 15%.

Those fears are influencing their business strategies:

  • 39% of operators surveyed plan to tightly manage or run leaner inventory, up 12 points YoY, per Toast.
  • 47% of owners want to increase diner demand to boost revenues.
  • And 26% want to expand into new areas like catering or online ordering.

Why this matters: Inventory, ordering, and payments often live across multiple platforms and multiple vendors. On average, small businesses use 2.2 systems to manage their daily operations, per a PYMNTS Intelligence survey

Vendor fragmentation is most severe for the smallest providers: 2 in 3 SMBs generating less than $150,000 report they use different systems to solve for different needs. They have to toggle between different platforms and providers to manage inventory and revenue goals.

Implications for POS providers: POS hardware and software providers have long leaned into verticalization to win over restaurants, but with such a crowded field of competitors, they need to go further.  

  • Payment providers should prioritize highly tailored features for specialty business products.
  • POS software solutions should be customizable and nimble enough to respond to merchants’ needs as their markets evolve.
  • And dashboard solutions should give owners a clear view of their entire business with embedded AI offerings to streamline operations.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

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