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EMARKETER

Podcast: Why the Next Wave of Digital Billboard Ads Will Be Automated

Audio by eMarketer Editors  |  Jun 12, 2019
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Podcast: Why the Next Wave of Digital Billboard Ads Will Be Automated
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eMarketer Podcast
Programmatic Advertising
United States

eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?

“Behind the Numbers" is sponsored by Salesforce. Listen in.

US Programmatic Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)
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