Podcast: Why the Next Wave of Digital Billboard Ads Will Be Automated

Podcast: Why the Next Wave of Digital Billboard Ads Will Be Automated

eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?

“Behind the Numbers" is sponsored by Salesforce. Listen in.

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