What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads

What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads

eMarketer principal analysts at Insider Intelligence Jeremy Goldman and Nicole Perrin discuss how the pandemic changed email, what consumers want from it, and how to build a best-in-class campaign. They then talk about Nielsen's new ID graph, measuring digital video ads, and how out-of-home advertising is doing.

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