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EMARKETER

TikTok's uncertain future, an influencer gets in trouble, and 2021 social media trends

Audio by Debra Aho Williamson  |  Jan 26, 2021
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TikTok's uncertain future, an influencer gets in trouble, and 2021 social media trends
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eMarketer Podcast
United States

eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.

Instagram, Snapchat, and TikTok Users in the US, 2019-2024 (% of social network users)
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