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EMARKETER

The Potentially Wide World of Esports

Audio by eMarketer Editors  |  Sep 12, 2019
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The Potentially Wide World of Esports
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eMarketer sales executive Michael Bruckenthal, account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.

"Behind the Numbers" is sponsored by Advertising Week. Listen in.

US Esports Viewers, 2018-2023 (millions, % change and % of internet users)
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