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Podcast | The Charm of Social Stories

Audio by eMarketer Editors  |  Dec 4, 2018
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eMarketer Podcast
Social Media Marketing
United States

In the latest episode of "Behind the Numbers," analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?

Related Report

Marketing With Stories on Facebook, Instagram and Snapchat

 

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Podcast | The Charm of Social Stories