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The Ad Platform: Where political advertisers spent on digital media in 2020

Audio by Nicole Perrin  |  May 12, 2021
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The Ad Platform: Where political advertisers spent on digital media in 2020
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eMarketer Podcast
United States

Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.

Share of US Programmatic Political Ad Spending, by Device, 2018 & 2020 (% of total)
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