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EMARKETER

The Ad Platform: What to expect for mobile ads in 2021

Audio by Nicole Perrin, Yoram Wurmser  |  Dec 16, 2020
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The Ad Platform: What to expect for mobile ads in 2021
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eMarketer Podcast
United States

US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.

Snapchat Users in India, 2019-2024 (millions, % change, and % of internet users)
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