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EMARKETER

The Ad Platform: How Mobile Ad Spending Breaks Down

Audio by eMarketer Editors  |  Dec 11, 2019
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The Ad Platform: How Mobile Ad Spending Breaks Down
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eMarketer Podcast
United States

eMarketer principal analyst Yory Wurmser joins host Nicole Perrin to discuss eMarketer’s latest estimates of spending on mobile ads in the US. They break down our forecast to explain where the nearly $100 billion in US mobile ad outlays this year actually goes.

US Digital Ad Spending on Select Channels, 2019-2023 (billions)
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