Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Audio by eMarketer Editors  |  Jul 27, 2020  |  2 min read
Download
Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.
Share
Topics
eMarketer Podcast
United States

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.

US Health & Fitness App Users, 2018-2022 (millions and % change)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Related Charts & Analysis

US B2B Digital Advertising 2020
Report
US B2B Digital Advertising 2020
More Than Half of Internet Users Have Purchased Groceries Online
Article
More Than Half of Internet Users Have Purchased Groceries Online
Amazon's 'Hold on to Your Seat' Q2
Audio
Amazon's 'Hold on to Your Seat' Q2
Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year
Article
Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year
Google's First Revenue Decline: What Does It Mean?
Audio
Google's First Revenue Decline: What Does It Mean?
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
Article
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The Pandemic Has Driven Boomers to Increase Their Digital Shopping
Article
The Pandemic Has Driven Boomers to Increase Their Digital Shopping
How Digital Giants in China Are Helping Revive the Country's Retail Sector
Article
How Digital Giants in China Are Helping Revive the Country's Retail Sector
What Digital Shopping Habits in the UK May Look Like Post-Pandemic
Article
What Digital Shopping Habits in the UK May Look Like Post-Pandemic
Is the Pandemic Driving Demand for Leisurewear?
Article
Is the Pandemic Driving Demand for Leisurewear?
Global Ecommerce Sales Will Decelerate This Year
Article
Global Ecommerce Sales Will Decelerate This Year
Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year
Article
Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year
Outer Aisle’s New App Is as Much of a Testing Tool for New Products as It Is an Engagement Channel
Article
Outer Aisle’s New App Is as Much of a Testing Tool for New Products as It Is an Engagement Channel
Industry Voices: Marketing in Uncertain Times with Cuts
Video
Industry Voices: Marketing in Uncertain Times with Cuts
Why Small Businesses Could Benefit from the Launch of Facebook Shops
Article
Why Small Businesses Could Benefit from the Launch of Facebook Shops

Latest Reports

US B2B Digital Advertising 2020
Report
US B2B Digital Advertising 2020
US Digital Display Advertising 2020
Report
US Digital Display Advertising 2020
US Digital Out-of-Home Ad Spending 2020
Report
US Digital Out-of-Home Ad Spending 2020
Better Be Nice to the Boomers
Report
Better Be Nice to the Boomers
UK Digital Trends by Generation 2020
Report
UK Digital Trends by Generation 2020
US Esports 2020
Report
US Esports 2020
Podcasting in Canada 2020
Report
Podcasting in Canada 2020
US Ecommerce by Category 2020
Report
US Ecommerce by Category 2020
US Mobile Ad Spending Update Q3 2020
Report
US Mobile Ad Spending Update Q3 2020
Social Listening
Report
Social Listening
Social Media Update Q2 2020
Report
Social Media Update Q2 2020
US Parents 2020
Report
US Parents 2020
Global Digital Ad Spending Update Q2 2020
Report
Global Digital Ad Spending Update Q2 2020
Canada Digital Ad Spending Update Q2 2020
Report
Canada Digital Ad Spending Update Q2 2020
Latin America Digital Ad Spending Update Q2 2020
Report
Latin America Digital Ad Spending Update Q2 2020

Popular on eMarketer

US Digital Display Advertising 2020
Report
US Digital Display Advertising 2020
US B2B Digital Advertising 2020
Report
US B2B Digital Advertising 2020
Out-of-Home Advertising Is Becoming More Digitally Driven
Article
Out-of-Home Advertising Is Becoming More Digitally Driven
The Pandemic Puts the Spotlight on a Rising Esports Industry
Article
The Pandemic Puts the Spotlight on a Rising Esports Industry
Google's First Revenue Decline: What Does It Mean?
Audio
Google's First Revenue Decline: What Does It Mean?
Can Instagram's 'Reels' Steal Users from TikTok?
Audio
Can Instagram's 'Reels' Steal Users from TikTok?
US Mobile Ad Spending Will Manage to Grow in 2020
Article
US Mobile Ad Spending Will Manage to Grow in 2020
Amazon's 'Hold on to Your Seat' Q2
Audio
Amazon's 'Hold on to Your Seat' Q2
Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year
Article
Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
Article
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The Executive Roundtable: Rishad Tobaccowala on Managing Under Pressure, the 'New Strange' and Becoming an Author
Audio
The Executive Roundtable: Rishad Tobaccowala on Managing Under Pressure, the 'New Strange' and ...
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
Audio
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic
Article
Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic
More Than Half of Internet Users Have Purchased Groceries Online
Article
More Than Half of Internet Users Have Purchased Groceries Online
Industry Voices: Marketing in Uncertain Times with Perdue Farms
Video
Industry Voices: Marketing in Uncertain Times with Perdue Farms

Latest Forecasts

B2B Digital Ad Spending, US
Forecasts
B2B Digital Ad Spending, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Programmatic Ad Spending, US
Forecasts
Programmatic Ad Spending, US
Total Media Ad Spending, US
Forecasts
Total Media Ad Spending, US
Podcasts, US
Forecasts
Podcasts, US
Native Ad Spending, US
Forecasts
Native Ad Spending, US
Digital Ad Spending, by Industry, UK
Forecasts
Digital Ad Spending, by Industry, UK
Automotive Industry Ad Spending, UK
Forecasts
Automotive Industry Ad Spending, UK
CPG & Consumer Products Industry Ad Spending, UK
Forecasts
CPG & Consumer Products Industry Ad Spending, UK
Financial Services Industry Ad Spending, UK
Forecasts
Financial Services Industry Ad Spending, UK
Digital Ad Spending, by Industry, Germany
Forecasts
Digital Ad Spending, by Industry, Germany
Retail Industry Ad Spending, UK
Forecasts
Retail Industry Ad Spending, UK
Travel Industry Ad Spending, UK
Forecasts
Travel Industry Ad Spending, UK
CPG & Consumer Products Industry Ad Spending, Germany
Forecasts
CPG & Consumer Products Industry Ad Spending, Germany
Financial Services Industry Ad Spending, Germany
Forecasts
Financial Services Industry Ad Spending, Germany

"Behind the Numbers" Podcast

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?
Audio
The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?
Can Instagram's 'Reels' Steal Users from TikTok?
Audio
Can Instagram's 'Reels' Steal Users from TikTok?
The Executive Roundtable: Rishad Tobaccowala on Managing Under Pressure, the 'New Strange' and Becoming an Author
Audio
The Executive Roundtable: Rishad Tobaccowala on Managing Under Pressure, the 'New Strange' and ...
Amazon's 'Hold on to Your Seat' Q2
Audio
Amazon's 'Hold on to Your Seat' Q2
Google's First Revenue Decline: What Does It Mean?
Audio
Google's First Revenue Decline: What Does It Mean?
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
Audio
The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic
What Are We to Make of Facebook's Q2?
Audio
What Are We to Make of Facebook's Q2?
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
Audio
The Ad Platform: Getting and Keeping Customers in the Social Distancing Economy
Just How Attractive Is an NBCUniversal 'Peacock'?
Audio
Just How Attractive Is an NBCUniversal 'Peacock'?
Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail
Audio
Spotify Listening Is Changing, Gen Z Brand Expectations and How Over-50s View Retail
The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games
Audio
The Weekly Listen: TikTok vs. America, Pandora Interactive Ads and TV Ads in Console Games
The Executive Roundtable: Terry Kawaja, Luma Partners | Seismic Shifts in Ad Spending and Live Events and Marketers Taking a Stand on Social Issues
Audio
The Executive Roundtable: Terry Kawaja, Luma Partners | Seismic Shifts in Ad Spending and Live ...
What the Coronavirus Has Done to Sports Streaming
Audio
What the Coronavirus Has Done to Sports Streaming
Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2
Audio
Twitter's Not-So Monetizable DAUs and a Look at Snapchat's Q2
Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.
Audio
Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.