Fantasy Football’s Midas Touch

Audio by eMarketer Editors  |  Sep 24, 2019
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Fantasy Football’s Midas Touch
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eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

Sports US Sports Fans Are Interested in vs. Sports on Which US Sports Fans Would Make a Bet, April 2019 (% of respondents)
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