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EMARKETER

Does Renting Clothes Make Sense?

Audio by eMarketer Editors  |  Oct 17, 2019
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Does Renting Clothes Make Sense?
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eMarketer Podcast
United States

eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.

Product Categories that US Internet Users Shop for Digitally vs. In-Store, Aug 2019 (% of respondents)
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