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EMARKETER

Brand Anatomy: How Mack Weldon went from D2C to omnichannel

Audio by Rachel Hasson, Jeremy Goldman  |  Nov 24, 2021
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Brand Anatomy: How Mack Weldon went from D2C to omnichannel
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eMarketer Podcast
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In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.

Types of Retailers Where US Internet Users Will Likely Shop for Holiday Gifts, Sep 2021 (% of respondents)
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