The news: Pfizer rolled out a generative AI (genAI) tool that provides answers to consumers’ general health and wellness questions.
The product, called “Health Answers by Pfizer,” is on a website where consumers can type in questions such as “What’s the difference between the flu and a cold?” The tool delivers AI-generated responses in plain language from verified sources of medical information such as the CDC or FDA, along with links to those resources. Users also have the option to get personalized answers to their medical inquiries by submitting information about their health.
Unpacking Pfizer’s motivations: The drugmaker wants to be a trusted destination for consumers at all stages of their health journeys.