Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+EM Advisory
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

When kids want to watch their favorite creators, they go to YouTube

Article |
 Apr 21, 2026

Accelerator Active Energy bets on athlete creators to grow its brand

Article |
 Apr 21, 2026

What Paramount's Warner Bros. Discovery deal means for advertisers

Article |
 Apr 21, 2026

Digital maturation helped drive Truist’s Q1 2026 earnings growth

Article |
 Apr 21, 2026

LendingClub’s identity shift signals expanded services

Article |
 Apr 21, 2026

Mission Lane wants to graduate from its fintech status

Article |
 Apr 21, 2026

Apple’s CEO handoff raises stakes for Siri, AI, and devices

Article |
 Apr 21, 2026

UnitedHealth’s earnings surge calms a nervous Wall Street

Article |
 Apr 21, 2026

By prioritizing CX orchestration, Adobe shields itself from competitors built on agents

Article |
 Apr 21, 2026

Eli Lilly builds on deal streak with $7B oncology acquisition

Article |
 Apr 21, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Over 4 in 10 consumers self-diagnose online, and many of them forgo seeing a doctor

Article by Rajiv Leventhal  |  Apr 21, 2026
Download
Over 4 in 10 consumers self-diagnose online, and many of them forgo seeing a doctor
Share
Topics
Digital Health
United States

The trend: 43% of consumers acknowledge that they have self-diagnosed a medical condition based on health information found online in the past year, per EMARKETER’s January 2026 US Digital Health survey.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.