The strategy: To build relationships with young consumers, financial institutions (FIs) already know they must prioritize their digital capabilities, personalize their services, and create social media content that resonates with them. But Forbes recently suggested some out-of-the-box strategies FIs can use to help solidify those ties. They include:

Hosting Gen Z-focused events: Forbes suggests having events geared toward Gen Zers’ educational needs and interests, which should differ from the events targeting their parents. 

• Young banking customers compulsively check their online account balances and credit scores, searching for ways to measure their financial health.