Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Not Just for Ecommerce: Using Retargeting Tactics to Drive In-Store Customers | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by Zenreach

Click here to see the presentation slides.

While planning a purchase, shoppers will peruse and research products at retail stores, but conversion isn’t a guarantee. If a shopper leaves without completing a purchase, the sale doesn’t need to be counted as a loss. Instead, retailers can use retargeting methods to encourage a return visit.

Retargeting data—a successful marketing technique popularized by online retailers—can be leveraged to drive offline shoppers back into physical locations via targeted digital ads and messaging for in-store exclusives, discounts, and other offers. Almost a third of data professionals said cross-channel retargeting will occupy their time, attention, and resources this year, according to July research from Winterberry Group and Interactive Advertising Bureau.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Zenreach's John Kelly, CEO, and Robert Cornell, vice president of sales. They discussed how brick-and-mortar retailers can use data collection to build customer profiles, track subsequent visits and past purchases, and design retargeting campaigns.

Watch this webinar and learn:

  • Why retargeting is as good a strategy for brick-and-mortar as it is for ecommerce
  • How to use existing guest WiFi networks to capture customer data for retargeting
  • Why it’s important to segment your customers based on their visit behavior
  • How to customize marketing messaging for different customer audiences

PRESENTERS

John Kelly is CEO at Zenreach. John has extensive experience in both ecommerce and ad tech. Prior to joining, he was head of seller growth at eBay and vice president of sales at Criteo, a company that pioneered retargeting technology. He has a B.A. from Brown University, a J.D. from Georgetown University, and is a Fullbright Scholar.

Robert Cornell is vice president of sales at Zenreach. Robert is an experienced leader in growing revenue for multichannel sales organizations specializing in direct response display advertising. Before Zenreach, Robert worked at FetchBack, an eBay Enterprise company, helping guide the sales organization through two major acquisitions. At Zenreach, he has enjoyed fostering a collaborative team environment and working cross-functionally.

Sponsored content presented by: