The coronavirus pandemic is pushing more US consumers to buy essential products digitally, rapidly accelerating the online grocery space.

We forecast that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.

But this trend will be short-lived: Year-over-year growth will slow to 4.9% in 2021 as consumers potentially feel safer entering brick-and-mortar stores again. Despite this, online grocery will have reached far more consumers than it ever would have if not for the pandemic.

Read More:

• The Online Grocery Report: The Coronavirus Pandemic Is Thrusting Online Grocery into the Spotlight in the US — Here Are the Players that Will Emerge at the Top of the Market
• Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year
• The Pandemic Has Driven Boomers to Increase Their Digital Shopping

Correction: An earlier version of this article incorrectly cited some data reflected in the chart. We have since updated it.

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