Find out how marketers who successfully apply first- and third-party insights create a more seamless experience across all their communication touchpoints. Hear from PwC’s Dan Renner, senior manager, marketing data analytics, and Redpoint Global’s John Dodd, global alliance director, as they share what factors will distinguish the haves from the have-nots in 2022.

Watch this webinar and learn how to:

• Integrate data into a single customer view and continually update the “golden record”
• Leverage customer data to deliver consistent, personalized experiences
• Help your brand go from surviving to thriving with marketing strategy suggestions
• Plus! Hear how brands in banking, retail, and more have adapted to new consumer needs and preferences

Presenters:

Dan Renner is senior manager, marketing data analytics at PwC. Dan is a marketing, sales, and service transformation specialist. As a member of PwC’s data analytics technology practice, he is focused on customer relationship management strategy, cross-channel marketing, business analytics, and consumer experience development.

John Dodd is global alliance director at Redpoint Global. John has been consulting with clients for 20 years to deliver customer data platforms (CDPs) and related marketing technology solutions. In his current role, he develops and nurtures strategic alliances with global systems integrators, major business consultancies, marketing service providers, and advertising agencies, collaborating with these partners to implement and service industry-leading CDP software.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.