The forecast: Next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion.
Going deeper: We expect 2021 to be another year of strong double-digit gains for Latin America’s mcommerce market, with Brazil in the No. 1 spot (34.9%), Mexico in third (31.7%), and Argentina in fourth (30.6%).
The bigger picture: Broader internet access, including for consumers in more remote areas, has allowed consumers in Latin America to make purchases any time, anywhere from their mobile devices. The rise in mcommerce will be one of the main drivers of future retail ecommerce growth.
Insider Intelligence subscribers can learn more about retail ecommerce trends in Latin America by reading our July reports: